Are You Undervaluing Your Diamonds?

WHAT’S IT WORTH Understanding Jewellery Appraisals and Insurance If you’ve just paid to have your diamond ring appraised, no doubt there is a value on the certificate. But what does this value really mean? And why do some appraisal values differ so much from what was actually paid for the item? Price, Cost and Value The general public has long had a misunderstanding about price, cost and value. In everyday language, the terms are used interchangeably in most circumstances. One assumes an item’s value is what was paid, and in turn what was paid was the cost. But in reality these are three quite different concepts. Prior to the conclusion of a sale, price is more or less negotiable. Price tags merely represent the asking price. This price only becomes the cost or selling price when an item is actually