Lifestyle Tips: Defining Your Personal Brand (Part 2)

Last week I touched upon what a personal brand is, this week I am going to delve a bit deeper into the topic and demystify some of the confusion and misinformation circulating about what a personal brand (PB) is and is not. A Personal Brand is Not: A contrived front or misrepresentation Contrary to what many believe, a personal brand is not something that you devise or conjure up in order to appear favourably to your peers and the general public. It has nothing to do with pretending to be some one that you are not – in fact, it is quite the opposite. 2. A finite statement While a PB should sum up where you are now as well as where you see yourself in the next few years, it, much like your life, is not set in stone.