Building your Personal Brand Part 4

You made it! The hard part is over. After doing some soul searching and consulting a few trusted allies, you now have a good sense of what your personal brand is as well as the possible gap(s) between who you authentically are and what you are presenting to the world. By clarifying your unique strengths, values, passion and purpose you have created a personal blueprint that can easily determine those life choices that you want to say “yes!” to as well as those you want to steer away from. This week we will distill down what we have learned about ourselves into a personal brand statement. Your statement is ideally 1-3 sentences that sum up the information we have uncovered over the past few weeks. The shorter your statement, the better. What I like to do is create two versions