Victoria’s Secret? In 2018, Fewer Women Want to Hear It

Article Source: NYtimes.com The push-up bra may be finally going the way of the corset. The news this week that Jan Singer, the C.E.O. of Victoria’s Secret Lingerie was stepping down — this after a P.R. crisis over transphobic remarks made by another executive — was just the latest hit to a brand that has been in steady decline for years. The marketing of Victoria’s Secret has been nothing if not consistent. The company’s fashion show this month, complete with skinny models, push-up bras, thongs and strappy stilettos, was a near carbon copy of the one it first mounted in 1995, albeit with more feathers, sequins and wings. And its adherence to that vision of sexy will not be compromised. Not by those who criticize the whole affair as sexist, nor by the slew of new bra start-ups that offer