- Better Health for Women

If you haven’t picked up that something special for mom just yet – here is an idea. Italian luxury brand Ferregamo is celebrating the 35th anniversary of its iconic Vara pump. To celebrate, they have launched L’Icona (icona.ferregamo.com), an innovative online project curated and art directed by fine art photographer Claiborne Swanson Frank. The site features 21 trendsetters, among them Olivia Palermo, Lauren Santo Domingo and Lake Bell, styled to perfection in their own Vara’s. The portrait collection captures perfectly the Vara’s versatility and elegance. Once inspired by the portraits and accompanying video, visitors to the site are able to customize their very own pair of Varas. A low-heeled pump with a stiff grosgrain ribbon and metallic disk, the Vara and its cousin the Varina ballet flat, are as appropriate today as they were in 1978 when they were introduced